ID Resolution/Matching

Identity Resolution and Entity Matching

Identity resolution is the process of identifying the unique business for a particular inputted record. In the case of CRM, uniquely identifying each of the customer records is critical to the success of CRM in...

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Matching vs. Searching

CRM Customers frequently use these two terms interchangeably; but there is a significant difference in what these terms mean – particularly in the context of CRM. When a customer is looking to perform a “match”...

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MatchGrade: Why a Record Is Matched

As part of the process of matching a customer input record, a qualitative evaluation is assigned for each component (attributes used for match) to create a MatchGrade pattern. Each potential match receives a M...

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Confidence Code

After assigning a MatchGrade string, Dun & Bradstreet provides a 0-10 numeric Confidence Code to indicate the likelihood this match candidate is the correct entity that matches the customer input record. A ...

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