Modeling Annual Revenue

Sales figures are often some of the most difficult data to collect from businesses.  Modeling is a cost-effective and efficient way to fill in these missing data elements for customers, as it provides an accurate, predictive measure of a company’s size so that you can better segment your prospects and customers for various marketing and channel management activities.  Models are not going to exactly pinpoint the total sales volume for a company, but they will give you the insight as to the relative size of that business so that you can best decide how to conduct business with them.

Dun & Bradstreet’s Sales Model estimates the total Sales volume for a business based on variables such as:
  • Geographic Region
  • Population Size
  • Standard Industry Code (SIC)
  • Total Employee(s) at Location
  • Age of Business

 

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