Understanding Annual Revenue

Annual Revenue represents the annual sales attributable to products and services sold by an organization annually.  The Annual Revenue may be derived from sales, gross revenue, commissions, or billings. Both the ‘local’ Sales Volume with a corresponding currency code, as well as the conversion to annual sales in U.S. dollars are included for easy comparison across all markets.

Sales figures are often some of the most difficult data to collect from businesses.  Modeling is a cost-effective and efficient way to fill in these missing data elements for customers, as it provides an accurate, predictive measure of a company’s size so that you can better segment your prospects and customers for various marketing and channel management activities.  Models are not going to exactly pinpoint the total sales volume for a company, but they will give you the insight as to the relative size of that business so that you can best decide how to conduct business with them.


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