After assigning a MatchGrade string, Dun & Bradstreet provides a 0-10 numeric Confidence Code to indicate the likelihood this match candidate is the correct entity that matches the customer input record. A Confidence Code of 10 indicates the highest likelihood of match, while a Confidence Code of 0 indicates that no match was found.
This granularity of our approach is an important differentiator. It is important to note that one should not alphabetize the MatchGrade patterns to see the “most important” MatchGrade pattern. The number of combinations and permutations are significant enough that all of the MatchGrade fields are important in combination. Providing the numeric comparison allows users to decide what their own comfort level is with matches based on the Confidence Code.
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