Understanding the DUNSRight Process

Dun & Bradstreet takes their data through a process they call DUNSRight™, in which they collect, aggregate, edit, and verify data from thousands of sources daily so that customers can use the information to make profitable decisions for their business. Matching, Confidence Codes, and Corporate Linkage all play a role in the process and provide a both the qualitative and quantitative details companies need. The ability to turn an enormous stream of data into high-quality business insight is what sets Dun & Bradstreet apart from its competitors.

The foundation of DUNSRight is Quality Assurance, which includes over 2,000 separate automated checks, plus many manual ones, to ensure the data meets their high quality standards. In addition, five quality drivers work sequentially to collect and enhance the data.

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