Basic Fields Available in

Below is a list of the foundational data fields available from Dun & Bradstreet with both the Clean and Prospector solutions inside Salesforce.

Field Name Description
Account Name The primary or registered name of a company.
Account Site (location type) Identifies the organizational status of a company. Available values are Single location, Headquarters/Parent, and Branch.
Annual Revenue The total annual sales revenue in local currency. Dun & Bradstreet tracks revenue data for publicly traded companies, Global Ultimates, Domestic Ultimates, and some headquarters. Dun & Bradstreet does not supply this data for branch locations.
Billing Address The address where a company is physically located.
Description A brief description of the company, which may include information about its history, its products and services, and its influence on a particular industry. This data is supplied by Hoover’s.
D-U-N-S Number The Data Universal Numbering System (D-U-N-S) Number is a unique, nine-digit number assigned to every business location in the Dun & Bradstreet database that has a unique, separate and distinct operation. D-U-N-S Numbers are used by industries and organizations around the world as a global standard for business identification and tracking. See more here.
Fax An organization’s primary website fax number.
NAICS code The six-digit North American Industry Classification System (NAICS) code is the standard used by business and government to classify business establishments according to their economic activity for the purpose of collecting, analyzing, and publishing statistical data related to Canada, the U.S. and Mexico business economies. The first two digits indicate the largest business sector, the third digit indicates the subsector, the fourth digit indicates the industry group, and the fifth digit indicates particular industries. The last digit indicates U.S. industries. Similar to SIC.
NAICS description A brief description of an organization’s line of business, based on its NAICS code. See more detailed information here.
Ownership Indicates whether ownership of the company is public or private. The subsidiaries of a publicly traded parent company will show a value of Private unless the subsidiaries are independently traded.
Phone A company’s primary telephone number.
Shipping Address The address where a company has its mail delivered. If the mailing address is the same as the primary address, this field will be blank.
SIC Code The four-digit Standard Industrial Classification (SIC) code is used to categorize business establishments by industry. The first two digits indicated the industry sector, the third and fourth digits indicate the sub-classifications. For example:
  • Division: 36 – Electronics and Other Equipment
  • Major Group: 367 – Electronic Components and Accessories
  • Industry 3672 – Printed Circuit Boards
See more detail here.
SIC Description A brief description of an organization’s line of business, based on its SIC code.
Ticker Symbol An abbreviation used to uniquely identify publicly traded shares of a particular stock on a particular stock market.
Tradestyle A name, different from its legal name that an organization may use for conducting business. Similar to ‘Doing Business As’, or DBA.
Website An organization’s primary website address.
Year Started The year the company was established or the year when current ownership or management assumed control of the company. If the company establishment or ownership year is unavailable, then the year the Dun & Bradstreet record was created will be used. Dun & Bradstreet does not supply this data for branch locations.

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