Finding the Right Targets
Find the Right Targets
Companies struggle how to quickly and accurately identify and target lucrative industries or market segments to pursue growth.
The problem? Poor CRM data quality adversely impacts the ability to filter. Missing or inaccurate industry classification (e.g., SIC/NAICS), inaccurate data from manual entry (e.g., typos, blank spaces, invalid characters) can mislead. Campaign ROI suffers when targeting is inaccurate, but can soar with good segmentation.
Using a combination of Data.com Clean and Prospector within Salesforce.com provides the solution for accurate segmentation.
By matching to and appending information from Dun & Bradstreet’s global data, information required to segment customer and prospects enrich account information within Salesforce.com. Using the enriched data, businesses can segment by SIC/NAICS and run vertical-specific campaigns; use profile data (revenue, employee count, SIC/NAICS) to empower lead scoring, or use linkage to nurture accounts in the same corporate family tree.
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