Advanced Account Fields Available in Data.com

Below is a list of the advanced account data fields available from Dun & Bradstreet with both the Data.com Clean and Prospector solutions inside Salesforce.

Field Name Description
Annual Sales Volume Indicator The reliability of the Annual Sales Volume figure. Available values are Actual number, Low, Estimated (for all records), and Modeled (for non-U.S. records). A blank value indicates this data is unavailable.
Call Prep Question Industry specific questions sourced from First Research
Competitor Business Name Top 3 competitor’s Business Name
Competitor
D-U-N-S Number*
Top 3 competitors D-U-N-S (when name is present)
Data.com Last Updated Date This signifies the date on which a Dun & Bradstreet record was previously appended.
Delinquency Risk The probability that a company will pay with a significant delay compared to the agreed terms. The risk level is based on the Delinquency Predictor (formally called the standard Commercial Credit Score or CCS), and ranges from low risk to high risk. Available values are High risk of delinquency, Low risk of delinquency, and Moderate risk of delinquency. Dun & Bradstreet supplies this data for U.S. and Canadian organizations only. Also known as a Marketing Pre-Screen score. This topic is explored in more detail here.
Domestic Ultimate Business Name The primary name of the Domestic Ultimate, which is the highest ranking subsidiary, specified by country, within an organization’s corporate structure.
Domestic Ultimate D-U-N-S Number The D-U-N-S Number for the Domestic Ultimate, which is the highest ranking subsidiary, specified by country, within an organization’s corporate structure.
Employee Quantity Growth Rate (annual) The annual rate at which total number of employees in a firm has been or is expected to grow.
Fast Facts Title Associated Industry Codes are the corresponding codes from government classification systems and can be used to search for businesses in this industry.
Fiscal Year End* The month and day representing when a business fiscal year ends.
FIPS MSA Code The Federal Information Processing Standards (FIPS) and the Metropolitan Statistical Area (MSA) codes identify the organization’s location. MSAs are geographical regions with high population densities at their center and close economic ties throughout an area. MSA codes are defined by the U.S. Office of Management and Budget. Dun & Bradstreet supplies this data for U.S. organizations only.
FIPS MSA Code Description A brief description of an organization’s FIPS MSA code. Dun & Bradstreet supplies this data for U.S. organizations only.
Geocode Accuracy The level of accuracy of a location’s geographical coordinates compared with its physical address. Available values include Rooftop level, Street level, Block level, Census tract level, Mailing address level, Zip code level, Geocode could not be assigned, Places the address in the correct city, Not matched, Street intersection, P.O. Box location, and Non-U.S. rooftop accuracy.
Global Ultimate Business Name The primary name of the Global Ultimate, which is the highest entity within an organization’s corporate structure and may oversee branches and subsidiaries.
Global Ultimate D-U-N-S Number The D-U-N-S Number of the Global Ultimate, which is the highest entity within an organization’s corporate structure and may oversee branches and subsidiaries.
Import/Export Identifies whether a business imports goods or services, exports goods or services, and/or is an agent for goods.
Industry Code Descriptions (short)* Description of the business based on SIC code assigned
Industry Overview (subchapter)* Several sections of information; including Competitive landscape, Products, Operations, Technology, Sales & Marketing , Finance & Regulation, Regional & International Issues, Human Resources.
Industry Websites* First Research sourced industry links
International Dialing Code The required code for international calls.
Latitude The geographical coordinates that specify the north-south position of a point on the Earth’s surface. Used with longitude to specify a precise location, which is then used to assess the Geocode Accuracy.
Legal Structure Identifies the legal structure of an organization. Available values include Cooperative, Nonprofit organization, Local government body, Partnership of unknown type, and Foreign company.
Local Currency Code The currency in which the company’s sales volume is expressed.
Local Currency ISO Code The code used to represent a company’s local currency. This data is provided by the International Organization for Standardization (ISO) and is based on their three-letter currency codes. For example, USD is the ISO code for United States Dollar.
Location Ownership Indicator Indicates whether a company owns or rents the building it occupies.
Longitude The geographical coordinates that specify the east-west position of a point on the Earth’s surface. Used with latitude to specify a precise location, which is then used to assess the company’s Geocode Accuracy.
Marketing Segmentation Cluster 22 distinct, mutually exclusive profiles, created as a result of cluster analysis of Dun & Bradstreet data for U.S. organizations.
Available values include:
  • High-Tension Branches of Insurance/Utility Industries
  • Rapid-Growth Large Businesses
  • Labor-Intensive Giants
  • Spartans
  • Main Street USA
Data available for U.S. organizations only.
Minority-Owned Indicator (U.S. only) Indicates whether an organization is owned or controlled by a member of a minority group. Dun & Bradstreet supplies this data for U.S. organizations only.
National Identification Number The identification number used in some countries for business registration and tax collection. This field does not apply to U.S. organizations.
National Identification System Identifies the type of national identification number used.
NAICS Code – Additional Levels Second/ Third / Fourth / Fifth / Sixth An additional NAICS code used to further classify an organization by industry. See NAICS Code in the Data Field Dictionary: Fields Available in Data.com Corporate.
NAICS Description – Additional Levels Second / Third / Fourth / Fifth / Sixth A brief description of an organization’s line of business, based on the corresponding NAICS code.
Net Income The monetary figure representing a company’s total earnings or profit.  Calculated by taking revenues and adjusting for the cost of doing business, depreciations, interest, taxes and other expenses.
Number of Business Family Members The total number of family members, worldwide, within an organization, including the Global Ultimate, its subsidiaries (if any), and its branches (if any).
Number of Employees—Global The total number of employees at the Global Ultimate, which is the highest entity within an organization’s corporate structure and may oversee branches and subsidiaries.
Number of Employees—Global Indicator The reliability of the Number of Employees—Global figure. Available values are Actual number, Low, Estimated (for all records) and Modeled (for non-U.S. records). A blank value indicates this data is unavailable.
Number of Employees—Location Indicator The reliability of the Number of Employees—Location figure. Available values are Actual number, Low, Estimated (for all records), and Modeled (for non-U.S. records). A blank value indicates this data is unavailable.
Number of Employees—Location The number of employees at a specified location, such as a branch location.
Number of Employees—Total Indicator The reliability of the Number of Employees–Total figure. Available values are Actual number, Low, Estimated (for all records) and Modeled (for non-U.S. records). A blank value indicates this data is unavailable.
Number of Employees—Total The total number of employees in the company, including all subsidiary and branch locations. This data is only available on records that have a value of Headquarter/Parent in the Location Type field.
Organization Summary Text (short)* Text that provides a brief statement or account of this organization
Out of Business Indicator Indicates whether the company at the specified address has discontinued operations.
Parent Company Business Name The primary name of the parent or headquarters company.
Parent Company D-U-N-S Number The D-U-N-S Number for the parent or headquarters.
Premise Area Measurement The measurement of the premise, i.e., square footage
Premise Area Measurement Reliability Text Description of the accuracy of the measurement found in Premise Area Measurement, e.g. actual, estimated, modeled.
Premise Area Unit of Measurement Measurement unit used to express the Premise Area Measurement, e.g. acres, square meters, square feet.
Sales Revenue Amount* The monetary value of income received from customers from the sale of the business goods and/or services.
Sales Turnover Growth Rate The amount by which sales turnover increases over a given period of time.  Represented as a percentage of its previous value.
SIC Code – Additional Levels Second / Third / Fourth / Fifth / Sixth An additional SIC code used to further classify an organization by industry. Dun & Bradstreet manually assigns up to six SIC codes per business, based on the order of revenue generation. Dun & Bradstreet cross-walks all SIC codes to NAICS codes.
SIC Description – Additional Levels Second / Third / Fourth/ Fifth / Sixth A brief description of an organization’s line of business, based on the corresponding SIC code. Dun & Bradstreet assigns four-digit SIC codes based on a business’ revenue generation and can assign codes independently for subsidiary businesses.
Small Business Indicator (U.S. only) Indicates whether the company is designated a small business as defined by the Small Business Administration of the U.S. government. Dun & Bradstreet supplies this data for U.S. organizations only.
Stock Exchange The corresponding exchange for a company’s ticker symbol. For example: NASDAQ or NYSE.
Subsidiary Indicator Indicates whether a company is more than 50 percent owned by another organization.
Third Party Assessment Rank Flagged if included in Fortune 1000 and S&P 500 lists
Tradestyle – Additional Levels Second / Third / Fourth / Fifth An additional tradestyle used by the organization.
Trends and Opportunities Trends focus on how events, issues, advances and emerging directions are affecting business in an industry.  Opportunities describe the events, issues, advances and emerging directions in an industry.
U.S. Tax ID Number The identification number for the company used by the Internal Revenue Service (IRS) in the administration of tax laws. Also referred to as Federal Taxpayer Identification Number. Dun & Bradstreet supplies this data for U.S. organizations only.
Woman-Owned Indicator (U.S. only) Indicates whether a company is more than 50 percent owned or controlled by a woman. Dun & Bradstreet supplies this data for U.S. organizations only.

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